Attention, you sheep. A fresh new look for WOLF.

WOLF is a long-established company specializing in tank and equipment manufacturing that operates in the heavy metals industry. To make the company’s spirit more visible, its entire corporate identity was given a modern makeover. The goal was to combine technological expertise with contemporary, emotionally engaging communication, thereby positioning WOLF as an innovative business partner and an attractive employer.

The WOLF brand had a strongly technical public image that did not reflect the company’s dynamism and innovative strength. For customers in the heavy metals industry, the goal was to create a clear positioning that conveys confidence in the company’s technical expertise while emphasizing a modern, partnership-based approach. At the same time, WOLF’s employer brand needed to be strengthened to attract talent seeking to work in an exciting and forward-looking environment.

The concept focused on combining the industry’s rationality with emotional imagery and modern communication channels. To this end, a high-quality promotional video was developed that showcases the company’s strength and precision while also highlighting the people behind the brand. In addition, an Instagram channel was established to anchor the brand in social media in an approachable and contemporary way.

A brand presence that presents WOLF with a new sense of clarity and modernity. The image film powerfully conveys the company’s values and innovative strength, fostering an emotional connection with both customers and potential employees. With its Instagram channel, WOLF stays on the cutting edge and positions itself authentically in an environment that was previously atypical for the industry. Together, this creates a consistent brand experience that showcases WOLF as a reliable, innovative partner and an attractive employer.