Privacy Policy

1. Data Protection at a Glance

General Notes

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data refers to any data that can be used to personally identify you. For detailed information on data protection, please refer to our Privacy Policy listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact information in the section “Information on the Data Controller” in this privacy policy.

How do we collect your data?

Your data is collected, on the one hand, when you provide it to us. This may include, for example, data that you enter into a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This primarily consists of technical data (e.g., internet browser, operating system, or time of page view). This data is collected automatically as soon as you access this website.

What do we use your data for?

Some of the data is collected to ensure the error-free operation of the website. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the data provided will also be processed for contract offers, orders, or other order inquiries.

What rights do you have regarding your data?

You have the right at any time to receive, free of charge, information regarding the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you may revoke this consent at any time with future effect. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to file a complaint with the competent supervisory authority.

If you have any questions about this or other data protection issues, please feel free to contact us at any time.

Analytics tools and third-party tools

When you visit this website, your browsing behavior may be statistically analyzed. This is primarily done using so-called analytics programs.

Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

External Hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the hosting provider(s). This may primarily include IP addresses, contact requests, metadata and communication data, contract data, contact information, names, website visits, and other data generated via a website.

External hosting is carried out for the purpose of fulfilling our contractual obligations to our potential and existing customers (Art. 6(1)(b) of the GDPR) and in the interest of a secure, fast, and efficient delivery of our online services by a professional provider (Art. 6(1)(f) GDPR). If appropriate consent has been obtained, processing is based exclusively on Art. 6(1)(a) GDPR and § 25(1) TDDDG, to the extent that the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. The consent may be revoked at any time.

Our hosting provider(s) will process your data only to the extent necessary to fulfill its service obligations and will follow our instructions regarding this data.

We use the following hosting provider(s):

Vercel Cloud Platform

Vercel Inc
340 S Lemon Ave #4133,
Walnut, CA 91789 (USA)

https://vercel.com/legal/privacy-policy

Data Processing on Behalf of a Client

We have entered into a data processing agreement (DPA) regarding the use of the aforementioned service. This is a contract required by data protection law that ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General Information and Mandatory Disclosures

Privacy Policy

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with applicable data protection laws and this Privacy Policy.

When you use this website, various types of personal data are collected. Personal data is data that can be used to identify you personally. This Privacy Policy explains what data we collect and how we use it. It also explains how and for what purpose this occurs.

Please note that data transmission over the Internet (e.g., when communicating via email) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.

Note on the Responsible Party

The entity responsible for data processing on this website is:

herzbube GbR
Proviantbachstraße 1 ½
86157 Augsburg

Phone: ‭+49 176 63330956‬
Email: hello@herzbube.eu

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).

Retention period

Unless a more specific retention period is stated in this Privacy Policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for erasure or revoke your consent to data processing, your data will be erased, provided we have no other legally permissible grounds for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, the data will be deleted once these reasons no longer apply.

General Information on the Legal Basis for Data Processing on This Website

If you have consented to the processing of your data, we process your personal data pursuant to Art. 6(1)(a) of the GDPR or Art. 9(2)(a) of the GDPR, provided that special categories of data are processed in accordance with Article 9(1) of the GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also based on Article 49(1)(a) of the GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g., via device fingerprinting), data processing is additionally based on § 25(1) TDDDG. You may revoke your consent at any time. If your data is required for the performance of a contract or for the implementation of precontractual measures, we process your data based on Article 6(1)(b) of the GDPR. Furthermore, we process your data to the extent that it is necessary to fulfill a legal obligation on the basis of Article 6 (1)(c) of the GDPR. Data processing may also be based on our legitimate interest pursuant to Article 6(1)(f) of the GDPR. The legal bases applicable in each individual case are described in the following sections of this Privacy Policy.

Note regarding the transfer of data to third countries that do not meet data protection standards as well as the transfer to U.S. companies that are not DPF-certified

Among other things, we use tools from companies based in third countries that do not meet EU data protection standards, as well as U.S. tools whose providers are not certified under the EU-U.S. Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to these countries and processed there. We would like to point out that in third countries that are not considered safe for data protection purposes, a level of data protection comparable to that of the EU cannot be guaranteed.

Please note that the United States, as a safe third country, generally maintains a level of data protection comparable to that of the EU. Accordingly, data transfers to the United States are permitted if the recipient is certified under the “EU-US Data Privacy Framework” (DPF) or has appropriate additional safeguards in place. Information regarding transfers to third countries, including the data recipients, can be found in this privacy policy.

Recipients of personal data

As part of our business operations, we collaborate with various external parties. In some cases, this also requires the transfer of personal data to these external parties. We only disclose personal data to external parties if this is necessary for the performance of a contract , if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6(1)(f) GDPR or if another legal basis permits the transfer of data . When using data processors, we only transfer our customers’ personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Withdrawal of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You may revoke any consent you have already given at any time. The lawfulness of the data processing that took place prior to the revocation remains unaffected by the revocation.

Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6, SECT. 1, SUBPAR. E OR F OF THE GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ASSERTING, EXERCISING, OR DEFENDING LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) OF THE GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE NO LONGER BE USED FOR THE PURPOSES OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 (2) OF THE GDPR).

Right to file a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the location of the alleged violation. This right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract provided to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another data controller, this will only take place to the extent that it is technically feasible.

Information, Correction, and Deletion

Under applicable legal provisions, you have the right at any time to receive, free of charge, information about your stored personal data, its origin and recipients, and the purpose of data processing, as well as, where applicable, the right to have this data corrected or deleted. You may contact us at any time regarding this matter or with any other questions about personal data.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time. The right to restriction of processing applies in the following cases:

If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification, you have the right to request that the processing of your personal data be restricted.
If the processing of your personal data was or is unlawful, you may request that the processing be restricted instead of having the data deleted.
If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request, instead of deletion, the restriction of the processing of your personal data.
If you have lodged an objection under Article 21(1) of the GDPR, a balancing of your interests against ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data—apart from its storage—may be processed only with your consent or for the purpose of asserting, exercising, or defending legal claims, or to protect the rights of another natural or legal person, or for reasons of an important public interest of the European Union or a Member State.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential information—such as orders or inquiries that you send to us as the website operator—this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the browser’s address bar changes from “http://” to “https://” and by the lock icon in your browser’s address bar.

When SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.

Objection to promotional emails

The use of contact information published in accordance with legal disclosure requirements to send unsolicited advertising and informational materials is hereby prohibited. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited transmission of advertising information, such as through spam emails.

4. Data Collection on This Website

Cookies

Our website uses so-called “cookies.” Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them .

Cookies may be set by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies serve various purposes. Many cookies are technically necessary, as certain website features would not work without them (e.g., the shopping cart feature or the display of videos). Other cookies may be used to analyze user behavior or for advertising purposes.

Cookies that are necessary for carrying out the electronic communication process, for providing certain functions you have requested (e.g., the shopping cart feature), or to optimize the website (e.g., cookies for measuring website traffic) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1) (a) GDPR and § 25(1) TDDDG); consent may be withdrawn at any time.

You can configure your browser so that you are notified when cookies are set and can choose to allow cookies only on a case-by-case basis, disable the acceptance of cookies in certain cases or in general, and enable the automatic deletion of cookies when you close your browser. If you disable cookies, the functionality of this website may be limited.

You can find out which cookies and services are used on this website in this privacy policy.

Consent via Cookiebot

Our website uses Cookiebot’s consent technology to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies, and to document this in compliance with data protection regulations. The provider of this technology is Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter “Cookiebot”).

When you visit our website, a connection is established to the servers of Cookiebot to obtain your consents and other declarations regarding cookie usage. Cookiebot then stores a cookie in your browser to be able to associate the consents you have granted—or their revocation—with your session. The data collected in this manner is stored until you request that we delete it, delete the Cookiebot cookie yourself, or the purpose for storing the data no longer applies. Mandatory legal retention requirements remain unaffected.

Cookiebot is used to obtain the legally required consent for the use of cookies. The legal basis for this is Article 6(1)(c) of the GDPR.

Data Processing on Behalf of a Client

We have entered into a Data Processing Agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law that ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Server log files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

This data is not combined with other data sources.

This data is collected on the basis of Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in the technically error-free display and optimization of its website —to this end, server log files must be collected.

Contact Form

If you submit inquiries to us via the contact form, your information from the inquiry form—including the contact information you provided there—will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent.

This data is processed on the basis of Article 6(1) (b) of the GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of precontractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Art. 6(1) (f) of the GDPR) or on your consent (Art. 6(1)(a) of the GDPR) provided that such consent was requested; consent may be withdrawn at any time.

The data you enter in the contact form will remain with us until you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions—in particular retention periods—remain unaffected.

Use of Artificial Intelligence (AI) to Respond to Customer Inquiries

We use AI-powered software to process and respond to customer inquiries. The AI we use analyzes the content of your message to generate, either autonomously or semi-autonomously, an appropriate response or a suggested response. In this context, our AI processes all content in your message, including names, email addresses, communication content, or technical information (e.g., IP addresses, device information).

The use of the AI software is based on Art. 6(1)(f) of the GDPR. We have a legitimate interest in ensuring customer communication is as efficient as possible through the use of modern technical solutions.

We use the following AI applications:

ChatGPT

We use ChatGPT for our client communications. The provider is OpenAI, 3180 18th St, San Francisco, CA 94110, USA, https://openai.com. So, when you contact us, your inquiries— including metadata—may be transmitted to ChatGPT’s servers and processed there to generate an appropriate response.

We have configured ChatGPT so that the data we forward to ChatGPT is not used to train the ChatGPT algorithm .

For more information, click here: https://openai.com/policies/privacy-policy.

Data Processing on Behalf of a Client

We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law that ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Inquiries by email, phone, or fax

If you contact us by email, phone, or fax, your inquiry—including all personal data contained therein (name, inquiry)—will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.

This data is processed on the basis of Article 6(1) (b) of the GDPR, provided that your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Art. 6(1) (f) of the GDPR) or on your consent (Art. 6(1)(a) of the GDPR) provided that such consent was requested; consent may be revoked at any time.

The data you send us via contact requests will remain with us until you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after processing of your request). Mandatory legal provisions— in particular statutory retention periods—remain unaffected.

5. Analytics Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, does not store cookies, and does not perform any independent analysis. It is used solely to manage and deploy the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.

The use of Google Tag Manager is based on Article 6 (1)(f) of the GDPR. The website operator has a legitimate interest in the quick and straightforward integration and management of various tools on its website. If the relevant consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) of the GDPR and § 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. The consent may be revoked at any time.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables website operators to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, time spent on the site, operating systems used, and the user’s location. This data is consolidated into a user ID and assigned to the website visitor’s respective device.

Furthermore, using Google Analytics, we can track, among other things, your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the collected data sets and employs machine-learning technologies in its data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google regarding the use of this website is generally transmitted to a Google server in the U.S. and stored there.

Use of this service is based on your consent pursuant to Art. 6(1)(a) of the GDPR and § 25(1) of the TDDDG. You may revoke your consent at any time.

Data transfers to the U.S. are based on the European Commission’s Standard Contractual Clauses. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information on this, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

IP Anonymization

Google Analytics IP anonymization is enabled. This means that your IP address is truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the United States. Only in exceptional cases is the full IP address transmitted to a Google server in the U.S. and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity , and to provide other services related to website usage and Internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data held by Google.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please see Google’s Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Data Processing on Behalf of a Client

We have entered into a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities regarding the use of Google Analytics .

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display ads in the Google search engine or on third-party websites when a user enters specific search terms into Google (keyword targeting). Furthermore, targeted ads can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by, for example, analyzing which search terms led to the display of our ads and how many ads resulted in corresponding clicks .

Use of this service is based on your consent pursuant to Art. 6(1)(a) of the GDPR and § 25(1) of the TDDDG. You may revoke your consent at any time.

Data transfers to the U.S. are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information on this, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Ads Remarketing

This website uses Google Ads Remarketing features. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offerings to specific target groups in order to subsequently display interest-based ads to them on the Google Display Network (remarketing or retargeting).

Furthermore, the ad audiences created with Google Ads Remarketing can be linked to Google’s cross-device features. This allows interest-based, personalized ad messages—which were based on your previous usage and browsing behavior on one device (e.g., cell phone) can also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can opt out of personalized ads at the following link: https://adssettings.google.com/anonymous?hl=de.

Use of this service is based on your consent pursuant to Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may revoke your consent at any time.

For more information and the privacy policy, please see Google’s Privacy Policy at: https://policies.google.com/technologies/ads?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States that is intended to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information on this, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Target Audience Definition with Customer Alignment

To define our target audience, we use, among other things, customer matching from Google Ads Remarketing. In this process, we transfer certain customer data (e.g., email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google accounts, relevant advertising messages are displayed to them within the Google network (e.g., on YouTube, Gmail, or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can determine whether the user has performed certain actions. This we can, for example, analyze which buttons on our website are clicked and how often, and which products were particularly frequently viewed or purchased. This information is used to generate conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification purposes.

Use of this service is based on your consent pursuant to Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may revoke your consent at any time.

For more information on Google Conversion Tracking, please see Google’s Privacy Policy: https://policies.google.com/privacy?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information on this, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Meta Pixel (formerly Facebook Pixel)

This website uses Meta’s visitor action pixel for conversion tracking. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the collected data is also transferred to the U.S. and other third countries .

This allows the behavior of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a meta ad. This allows the effectiveness of the meta-ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized .

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Meta , which allows for a connection to the respective user profile on Facebook or Instagram, and Meta may use the data for its own advertising purposes, in accordance with the Meta Data Use Policy (https://de-de.facebook.com/about/privacy/) can be used. This allows Meta to display advertisements on Facebook or Instagram pages and other advertising channels. We, as the website operator, have no control over this use of the data.

Use of this service is based on your consent pursuant to Art. 6(1)(a) of the GDPR and § 25(1) of the TDDDG. You may revoke your consent at any time.

We use the expanded matching feature within Meta Pixel.

Advanced matching allows us to match various types of data (e.g., city, state, ZIP code, hashed email addresses, names, gender, date of birth, or phone number) from our customers and prospects that we to Meta. This allows us to tailor our advertising campaigns on Facebook and Instagram even more precisely to people who are interested in our offerings. In addition, extended matching improves the attribution of website conversions and expands Custom Audiences.

To the extent that personal data is collected on our website using the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transfer to Meta. The processing carried out by Meta following the transfer is not part of the joint responsibility. The obligations we share have been set forth in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy notice when using the Meta tool and for the data protection-compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products . Data subject rights (e.g., requests for access) regarding data processed by Facebook or Instagram can be exercised directly with Meta. If you exercise your data subject rights with us, we are obligated to forward these requests to Meta.

Data transfers to the U.S. are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

In Meta’s privacy policy, you’ll find more information about protecting your privacy: https://de-de.facebook.com/about/privacy/.

You can also use the “Custom Audiences” remarketing feature in the ad settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen Deactivate. To do this, you must be logged in to Facebook.

If you do not have a Facebook or Instagram account, you can disable Meta’s usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information on this, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/4452.

LinkedIn Insight Tag

This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing via the LinkedIn Insight Tag

Using the LinkedIn Insight Tag, we obtain information about the visitors to our website. If a website visitor is registered on LinkedIn , we can analyze, among other things, key professional data (e.g., career level, company size, country, location, industry, and job title) of our website visitors and thus better tailor our site to the respective target audiences. Furthermore, we can use LinkedIn Insight Tags to measure whether visitors to our website make a purchase or take another action (conversion tracking). Conversion tracking can also be performed across devices (e.g., from PC to tablet). LinkedIn Insight Tag also offers a retargeting feature, which allows us to display targeted advertisements to our website visitors outside of the website; however, according to LinkedIn, the recipient of the advertisement is not identified.

LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser characteristics, and time of access). IP addresses are truncated or (if used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted after seven days by LinkedIn. The remaining pseudonymized data is then deleted within 180 days.

As the website operator, we cannot link the data collected by LinkedIn to specific individuals. LinkedIn will store the collected personal data of website visitors on its servers in the United States and use it for its own advertising purposes. For details, please refer to LinkedIn’s Privacy Policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal Basis

If consent has been obtained, the use of the aforementioned service is based exclusively on Art. 6 (1)(a) of the GDPR and § 25 of the TDDDG. Consent may be revoked at any time. If consent has not been obtained, the use of this service is based on Article 6(1)(f) of the GDPR; the website operator has a legitimate interest in effective advertising measures, including social media.

Data transfers to the U.S. are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information on this, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5448.

Objection to the Use of the LinkedIn Insight Tag

Object to the analysis of user behavior and targeted advertising by LinkedIn via the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings . To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Data Processing on Behalf of a Client

6. Newsletter

Newsletter Information

If you would like to subscribe to the newsletter offered on the website, we need your email address as well as information that allows us to verify that you are the owner of the provided email address and consent to receiving the newsletter. No other data is collected, or is collected only on a voluntary basis. To manage the newsletter, we use newsletter service providers, which are described below.

Mailjet

This website uses Mailjet to send newsletters. The provider is Mailgun Technologies Inc., 112 E Pecan Sr. #1135, San Antonio, Texas 78205, USA.

Mailjet is a service that, among other things, allows you to organize and analyze the distribution of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on Mailjet’s servers.

Data analysis by Mailjet

With the help of Mailjet, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links were clicked, if any. In this way, we can, among other things, determine which links were clicked on particularly often.

In addition, we can track whether certain predefined actions were carried out after opening or clicking on the newsletter (conversion rate). For example, we can determine whether you made a purchase after clicking on the newsletter.

Mailjet also allows us to segment newsletter recipients into different categories (“clusters”). For example, newsletter recipients can be segmented by age, gender, or location. This makes it easier to tailor the newsletters to the respective target groups. If you do not wish to have your data analyzed by Mailjet, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message.

For detailed information on Mailjet’s features, please see the following link: https://www.mailjet.de/funktion/.

You can find Mailjet’s privacy policy at: https://www.mailjet.de/sicherheit-datenschutz/.

Legal Basis

Data processing is based on your consent (Art. 6 (1)(a) GDPR). You may withdraw this consent at any time. The lawfulness of data processing operations that have already taken place remains unaffected by the withdrawal.

Data transfers to the U.S. are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.mailjet.de/av-vertrag/.

Retention period

The data you have provided to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter. Data that we have stored for other purposes remains unaffected by this.

After you unsubscribe from the newsletter mailing list, your email address will be stored by us or the newsletter service provider, if necessary, in a blacklist, provided this is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not combined with other data . This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) of the GDPR). There is no time limit on storage in the blacklist. You may object to the storage of your data if your interests outweigh our legitimate interest.

Data Processing on Behalf of a Client

Sending newsletters to existing customers

If you order goods or services from us and provide your email address in the process, we may subsequently use this email address to send you newsletters, provided that we inform you of this in advance. In such a case, the newsletter will contain only direct marketing for our own similar goods or services. You may unsubscribe from this newsletter at any time. For this purpose, a corresponding link is included in every newsletter. The legal basis for sending the newsletter in this case is Art. 6(1) (f) of the GDPR in conjunction with § 7(3) of the UWG.

After you unsubscribe from the newsletter mailing list, your email address may be stored on our blacklist to prevent future mailings from being sent to you. The data from the blacklist is used solely for this purpose and is not combined with other data . This serves both your interests and our interest in complying with legal requirements regarding the sending of newsletters (legitimate interest within the meaning of Art. 6(1)(f) of the GDPR). There is no time limit on storage in the blacklist. You may object to this storage provided that your interests override our legitimate interest.

7. Plugins and Tools

YouTube with enhanced privacy settings

This website embeds videos from YouTube. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites that has YouTube embedded on it, a connection is established to YouTube’s servers. In the process, the YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your browsing activity directly with your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in enhanced privacy mode. According to YouTube, videos played in enhanced privacy mode are not used to personalize the YouTube browsing experience. Ads displayed in enhanced privacy mode are also not personalized. In enhanced privacy mode, no cookies are set. Instead, however, so-called local storage elements are stored in the user’s browser; similar to cookies, these contain personal data and can be used for recognition purposes. Details on enhanced privacy mode can be found here: https://support.google.com/youtube/answer/171780.

In some cases, after a YouTube video is played, additional data processing operations may be triggered over which we have no control.

YouTube is used to ensure an engaging presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) of the GDPR. If appropriate consent has been requested, processing is based exclusively on Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. The consent may be revoked at any time.

For more information about data protection on YouTube, please see their Privacy Policy at: https://policies.google.com/privacy?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information on this, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Fonts (locally hosted)

This site uses so-called Google Fonts, provided by Google, to ensure consistent font display. The Google Fonts are installed locally. No connection to Google’s servers is established in the process.

For more information about Google Fonts, visit https://developers.google.com/fonts/faq and in Google’s Privacy Policy: https://policies.google.com/privacy?hl=de.

Adobe Fonts

This website uses Adobe web fonts to ensure consistent display of certain fonts. The provider is Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe).

When you visit this website, your browser downloads the necessary fonts directly from Adobe so that they can be displayed correctly on your device. In doing so, your browser establishes a connection to Adobe’s servers in the United States. As a result, Adobe becomes aware that this website was accessed via your IP address. According to Adobe, no cookies are stored when the fonts are provided.

Data is stored and analyzed pursuant to Art. 6 (1)(f) of the GDPR. The website operator has a legitimate interest in ensuring a consistent typographic presentation on its website. If consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

Data transfers to the U.S. are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.adobe.com/de/privacy/eudatatransfers.html.

For more information about Adobe Fonts, visit: https://www.adobe.com/de/privacy/policies/adobe-fonts.html.

You can find Adobe’s privacy policy at: https://www.adobe.com/de/privacy/policy.html

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5660.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to verify whether data entry on this website (e.g., in a contact form) is performed by a human or by an automated program. To do this, reCAPTCHA analyzes the website visitor’s behavior based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various pieces of information (e.g., IP address, the length of time the website visitor spends on the website, or the mouse movements made by the user). The data collected during the analysis is forwarded to Google .

The reCAPTCHA analyses run entirely in the background. Website visitors are not notified that an analysis is taking place.

Data is stored and analyzed pursuant to Art. 6 (1)(f) of the GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated scanning and from SPAM. If the relevant consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by the TDDDG. The consent may be revoked at any time.

For more information about Google reCAPTCHA, please refer to the Google Privacy Policy and the Google Terms of Service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information on this, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Leadinfo

We have integrated Leadinfo into this website. The provider is Leadinfo / Team.Blue GmbH, Bunsenstr. 19, 40215 Düsseldorf (hereinafter “Leadinfo”).

Leadinfo enables us to track visits to our website by employees of other companies. To this end, the website visitor’s IP address is compared with the company IP addresses stored in Leadinfo’s database. If this is the IP address of a company, this visit and the user’s behavior are recorded. IP addresses that are not present in Leadinfo’s database are immediately deleted, so that website visits by private individuals are ignored by Leadinfo.

The use of Leadinfo is based on Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in tracking company visits to our website and their user behavior. If consent has been requested, processing is based exclusively on Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be withdrawn at any time.

For further details, please refer to the provider’s privacy policy at https://www.leadinfo.com/de/datenschutz/.

Data Processing on Behalf of a Client

8. Audio and Video Conferences

Data Processing

For communication with our clients, we use, among other things, online conferencing tools. The specific tools we use are listed below. If you communicate with us via video or audio conference over the Internet, your personal data will be collected and processed by us and by the provider of the respective conferencing tool.

The conference tools collect all data that you provide or enter in order to use the tools (email address and/or your phone number). Furthermore, the conference tools process the duration of the conference, the start and end times of your participation in the conference, the number of participants, and other “contextual information” related to the communication process (metadata).

Furthermore, the provider of the tool processes all technical data necessary for handling online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and the type of connection.

If content is exchanged, uploaded, or otherwise made available within the tool, it is also stored on the servers of the tool providers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared while using the service.

Please note that we do not have full control over the data processing operations of the tools used. Our options depend largely on the company policies of the respective provider. For further information on data processing by the conference tools, please refer to the privacy policies of the respective tools, which we have listed below this text.

Purpose and Legal Basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer specific services to our customers (Art. 6(1)(b) GDPR). Furthermore, the use of these tools serves to generally simplify and expedite communication with us or our company (legitimate interest within the meaning of Art. 6(1)(f) of the GDPR). To the extent that consent has been requested, the use of the relevant tools is based on this consent; consent may be revoked at any time with future effect.

Retention period

The data we collect directly via video and conferencing tools is deleted from our systems as soon as you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies. Stored cookies remain on your device until you delete them. Mandatory statutory retention periods remain unaffected.

We have no control over how long your data is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Conference Tools Used

We use the following conference tools:

Google Meet

We use Google Meet. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For details on data processing, please refer to Google’s Privacy Policy: https://policies.google.com/privacy?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information on this, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.

Data Processing on Behalf of a Client

9. Our Services

Handling Applicant Data

We offer you the opportunity to apply for a position with us (e.g., by email, mail, or via our online application form). In the following, we provide information about the scope, purpose, and use of your personal data collected as part of the application process. We assure you that the collection, processing, and use of your data are carried out in accordance with applicable data protection laws and all other legal provisions, and that your data will be treated as strictly confidential.

Scope and Purpose of Data Collection

If you submit an application to us, we will process your associated personal data (e.g., contact and communication information, application materials, notes taken during job interviews, etc.), to the extent necessary to decide on the establishment of an employment relationship . The legal basis for this is Section 26 of the German Federal Data Protection Act (BDSG) under German law (initiation of an employment relationship), Art. 6(1)(b) of the GDPR (general contract initiation), and— provided you have given your consent—Art. 6(1)(a) of the GDPR. Consent may be revoked at any time. Your personal data will be shared within our company exclusively with individuals involved in processing your application.

If your application is successful, the data you submitted will be stored in our data processing systems in accordance with § 26 BDSG and Art. 6(1)(b) GDPR for the purpose of carrying out the employment relationship.

Data Retention Period

If we are unable to offer you a position, if you decline a job offer, or if you withdraw your application, we reserve the right to retain the data you have provided based on our legitimate interests (Art. 6(1)(f) GDPR) for up to 6 months from the end of the application process (rejection or withdrawal of the application). Thereafter, the data will be deleted and the physical application documents will be destroyed. The retention serves, in particular, as evidence in the event of a legal dispute. If it becomes apparent that the data will be required after the 6-month period has expired (e.g., due to an impending or pending legal dispute), the data will not be deleted until the purpose for continued retention no longer applies.

Data may also be retained for a longer period if you have provided the appropriate consent (Art. 6(1)(a) GDPR) or if statutory retention requirements prevent deletion .

Inclusion in the candidate pool

If we do not offer you a position, there may be the possibility of adding you to our candidate pool. If you are added to the pool, all documents and information from your application will be transferred to the applicant pool so that we can contact you if suitable vacancies arise.

Inclusion in the applicant pool is based solely on your explicit consent (Art. 6(1)(a) GDPR). Providing consent is voluntary and has no bearing on the ongoing application process. The data subject may revoke their consent at any time. In this case, the data from the applicant pool will be permanently deleted, provided there are no legal grounds for retaining it.

Data from the applicant pool will be irrevocably deleted no later than two years after consent is given.

Google Drive

We have integrated Google Drive into this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Drive allows us to integrate an upload area on our website where you can upload content. When you upload content, it is stored on Google Drive’s servers. When you visit our website, a connection to Google Drive is also established, allowing Google Drive to determine that you have visited our website.

The use of Google Drive is based on Art. 6(1) (f) of the GDPR. The website operator has a legitimate interest in providing a reliable upload area on its website. If appropriate consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR; the consent may be revoked at any time.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards during data processing in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/5780.